Success obliges: That is Michael Otto's conviction. He sees himself not only as an entrepreneur, but also as a citizen. That is why the honorary citizen of the city of Hamburg wants to give something back to his city, his country and society in general. Michael Otto demonstrates this with his social, ecological and cultural commitment, which extends beyond just financial support and also involves a high level of commitment in terms of time and energy in his projects. He has received great recognition not only for his entrepreneurial but also for his civic and social activities. For this he has received many honors and awards, including the Bavarian Order of Merit (2015), the CSR Award of the Federal Government (2017), the Hamburg Citizen Award (2020), the Values Medal of the Values Foundation (2021), the Hamburger Gründerpreis from Hamburg Sparkasse bank and the Hamburger Abendblatt newspaper in the “Lifetime achievement” category (2023) and the Reinhard Mohn Prize “Strengthening Democracy” from the Bertelsmann Foundation.
With his commitment to environmental ethics and a future worth living on our planet, Michael Otto has impressively underscored his social responsibility as an entrepreneur.



The sustainability issues and the person of Michael Otto, who embodies the type of honorable businessman with an eye on the common good, have enabled the company to succeed in positioning itself in a market economy as a culturally and socially constructive entity. To this very day, the company has benefited from this brand image.
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